MTV + Aller data

When two large Finnish media houses combine forces, the result is high-quality, reliable data that your business can utilize to reach just the right target groups.

MTV + Aller data

Our cooperation that started in January 2017, and has led to us building, together with MTV3, hundreds of enriched target groups. The target groups were put together by analyzing massive amounts of data from Aller and MTV3’s popular websites and services, from which we picked the most commercially viable groups – you can learn more about theses target groups from our buyer’s guide.

MTV3 and Aller’s cooperation enables your business to have more enriched and accurate target groups than ever before in the Finnish market. Data has been gathered from popular Finnish media such as Seiska, Katso, Idealista, Baana, MTVuutiset.fi, and Katsomo. A special condition for all target groups has been their freshness. Target groups can be bought from Adform and Google DoubleClick Bid Manager. With Aller and MTV3’s mutual target groups, you can reach almost every Finnish person – diversely and reliably.

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