Frontpage Target groups and campaigns Online audiences Custom segments Custom segments When your business wants to reach very specific communities, customizing target groups is a smart solution. With us, you do not have to settle for superficial target groups that are on a general level, but instead you reach just the right people you want to speak to. Accurate lookalike audiences are one of the best ways to reach potential customer types. We can create similarity-based audiences from, for example, people who have visited a specific product page on your web shop or have purchased a certain product. Another approach is to create customized target groups by combining your target group’s important distinguishing factors such as interests, age, sex, location of residence, or web behavior classification. The customized target groups are taken to Google and Adform platforms, through which you can easily and quickly reach the audiences you want. Creating target groups stems from customer understanding, and therefore they must always be built based on data. With our help you will find, reach, and speak to exactly the groups and the individuals that are interested in your business and products. You can also learn about our ready-made target groups from our buyer’s guide.