Frontpage Target groups and campaigns Offline target groups Updating and maintenance Updating and maintenance Updating and maintaining registries are things that marketers do not usually pay much attention to – however, up-to-date registries are the only way to prevent sending unnecessary messages and reaching the wrong people, for example, through telemarketing. Sending direct mail these days can be carried out in a more targeted and timely manner than ever before, and this is an ample opportunity for marketers. Unlike people’s variable behavior on digital media, a physical address and place of residence are steadier factors – home is still the place where we want to relax. With direct mail, marketers can reach their target audience in their own natural environment with both content and advertising. Even though the amount of direct mail sent has decreased, the targeting potential and timeliness has improved. That is why correct and up-to-date contact information is key in successful marketing actions. This both saves money and prevents bad image effects stemming from incorrect contact information. Whether it’s a one-time update or a continuous one, we will help you find the best and most cost-effective solution for you.