Frontpage For publishers Audience monetization Audience monetization Online data can be commercialized by a media house, or other similar company, when there are a certain number of website visitors and there is the possibility to collect online data from the sites. Before the actual commercialization begins, it is good to estimate the commercial potential of the site data beforehand. Data Refinery commercializes and sells data as a service, giving the affiliate more revenue from data sales without much effort. Data is collected using Data Refinery’s technology, through tags on the website, and later segmented into target groups. Advertisers can purchase ready-made target groups from Google’s and Adform’s market places. A partner can choose whether they want a branded market place or a folder within the existing market from Data Refinery. Target groups are continuously optimized to achieve the best results.