About us

Data Refinery is an innovative Nordic data house. With our high-quality services, we offer marketers and publishers data-based customer understanding, customer encounters that turn into sales deals, and opportunities for extra earnings. Data Refinery is Aller Media Ltd.’s daughter company and a part of Aller Media’s marketing services. We cooperate with Aller’s daughter companies Dingle and Aller Ideas. We offer the best target groups in the market for both digital and traditional channels.

Target group thinking is at the core of all our actions. We are a responsible actor and strive to maximize the value we bring to our customers. Our team in Helsinki consists of top-notch experts in their field. We see a world where data and knowledge derived from it serves both consumers and advertisers, making our lives better. Our brand slogan is “Make data do good” and that is what we work toward every day.

Data Refinery is Aller Media Ltd.’s daughter company and a part of Aller Media’s marketing services. We cooperate with Aller’s daughter companies Dingle and Aller Ideas. Along with other reliable sources, Data Refinery utilizes data in our operations from Aller Media Finland’s websites and subscriber database. We cooperate closely with many important domestic and Nordic media houses, which makes us a unique actor in the data market.

Renewing target groups and campaign processes continuously is at the heart of our services, which are always built based on customer understanding and analytics. We also offer publishers ways to commercialize content and online communities.

Maarit Pirinen
VP, Sales & Accounts
Dick von Alfthan
Sales Manager
Lauri Nurmilaukas
Sales Manager
Anders Lindh
VP, Tech & Development
Essi Valtonen
Head of Online
Annika Uuskoski
Online Business Developer
Joonas Hovi
Online Business Developer
Heidi Rouhiainen
VP, Operations
Markus Friberg
Project Manager
Timo Kohtala
Data Development Manager
Tuomas Laine
Data Specialist

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